I have found that all the ICOs i have invested in have launched at almost the ICO price but in a few days dipped below the ICO prices by half or 5X for some.
With this i have discovered its better not to invest in an ICO but wait for the launch and the DIP to buy it at the corrected prices made by market forces.
Its just too hard to tell the real or recommended value of a token in an ICO these days.
Hope this helps to the new investors thinking of ICOs
There should be difference every year and every now and then. So investors should consider that every ICO has their own unique characteristics and different usage. So whenever we invest in ICO, we should not be always looking for a x10 or even more to take less heartache if we did not achieve our expectations.