For a business to build a reputation, it takes a lot of money and time to be invested to achieve this through marketing, brand awareness and all other activities.
But my question is why would they risk all they have invested to a few players by scamming them?
It actually pays off quite well for the founders, especially if they are anonymous.
Why have the patience to wait 10 years to make 1 million dollars in hard-earned revenue if they can exit scam, face no legal remedy, and pocket millions of dollars in customer deposits? That is the psychology of a lot of exit-scamming businesses that have had a decorated past.
SafeDice is a good example of this as they were one of the more reputable casinos that would have had millions in revenue from investor and players if they just kept their doors open, but decided to take off with investor funds and leaving the site up.
If people buy reviews to paint a picture of a good standing business, what would stop the competition from buying people to tarnish a competitors reputation to have an advantage in the business?
Nothing. And it is happening in all industries as we speak. Which is why brand protection is so important.