For a business to build a reputation, it takes a lot of money and time to be invested to achieve this through marketing, brand awareness and all other activities.
That's right. And if they are a serious project, they will really do it seriously with all their struggle and professionalism. We may know how difficult and hard it will be moreover if they're new to the certain work world. The reputation and trust of the users is number one.
But my question is why would they risk all they have invested to a few players by scamming them?
I am not sure that if they are serious from the beginning and also not a scam platform they will scam their users. I am sure that there is some disatisfaction from any users to the platform and then accuse it as a scammer platform. Sometimes, it is only about misunderstanding, an error system, or even something that is not under the control of the platform itself. Or, they break the T&C of the platform.
Because I am not sure that they will really bet their reputation only because of one user.
Except that most users also get bad reviews about the platform, it means something wrong with the platform.