Brand reputation is one of the most critical aspects of a marketing strategy and yet it is constantly underestimated. Everyone focuses on launching a successful brand identity and then forgets about it, convinced that it will always stay that way.
But keeping a high brand reputation is a constant effort, from the quality of each products or services, to customers' experience before, during and after buying from a company, to comments on social media or industry forums, to responses to any unexpected slips.
All this can ruin or build a great reputation.
Its just one of the things that should be maintained on and not just really good when the company was just starting up.They do really need some consistency when it comes to the service given into the public.
Reputation cant really be directly when you had just launched and giving out your best as a business owner to retain as much as efficient as possible and in case if there would be some problems like reputation
degradation or false claims then better get yourself prepared on that one.
Competition is high and you would really be expecting those kind of things which would possibly ruin up your reputation even if you arent doing the thing.