It's obvious that if a Pyramid scheme company or altered name "Cloud Mining" pays a good chunk of money then there are going to be people that will promote that scam because of the money they're getting out of it.
It doesn't take them more than 2-3 months before they disappear and come back with another Similar website, I remember there was this website DubaiTrade, the owner of that website scammed me and came back with another site and asked me to invest into that saying "You should, while it lasts"
When you are already experienced then spotting out these scams would really be easy for you to determine that you are already facing with a scam.
When it comes to reputation and trying to protect it then most business owners would definitely be trying out to sustain as long as possible.They do know that they could benefit out
on longer run and its true that this is something which can really be easily be broken if one would really be making out those shady acts.
We are not perfect, even with lots of effort making research on a certain project or investment, sometimes we still fail. What's important here is we learn from our mistakes as that would lead us to success and we will become more mature in dealing with future investments.
It's still not late for us to learn, as long as we the basic things which are to invest what you can afford only and knows how to diversify the risk, then we should have enough money to put to another investment opportunity.