because the people buying monero do not even understand what they have.
Any solution for this? How to reach these people and educate them? Where do they come from? Twitter, Tiktok, random crypto discords?
Well. I made a very black and white statement, and I think it's a matter of degrees like everything in life. There are all kinds of people buying Monero. LOTS of them just want to make a quick buck. They saw some youtube video that hypes Monero for one reason or another and so they went to Kraken or Binance and bought a little bag and left it there on the exchange with the rest of their shitcoins. And they wait hoping that one of them will turn out to be "the next Bitcoin".
Maybe they know Monero's reputation as the "Pravacy coin". But just like all the people with "their" Bitcoin in "their" Coinbase wallet. They think of "crypto" as a riskier new techno version of stocks.
And so you have this little core of toxic bitcoinners running around saying NYKNYC etc, but the vast majority of people have not figured out what self custody is important, and why it's even moreso with Monero since BEACUSE so few are taking custody of it the exchanges can sell their reserves (that the hold on behalf of their customers) short, or loan those monero to others to sell. And on top of that they can sell a predictable safe percentage of their customers Monero on paper only since they know they will never have to ship anything.
I do not see any easy way to get enough people to understand this for it to matter a lot. I think it's astonishing the little grounswell that the monerun caused. Imagine if it really started taking hold. With the majority of the customers. THEN we would see something.