With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.
Digital marketing is also an effective way to promote products. Social Media now is something that can reach every segment of society as the market for the products. it can aim a certain society which have best suitability to the products even without needing wide exposure which has high cost for promotion. this is the best marketing way in digital age right now.
This is why marketing has become a high prestige in professional employment. marketing professional can promote products effectively with a low cost to gain the company big advantage in their business.