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Topic: Marketing Strategies in the Digital Age - page 14. (Read 3661 times)

hero member
Activity: 1862
Merit: 574
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November 14, 2023, 10:30:18 AM
#75
Digital marketing is one of the most popular media in today's era of information and technology. Social media is such a popular media if we notice that many companies present their products in front of people through various innovative technologies. It cost them a lot of money. But because of social media, those companies are doing everything from product advertising to sales and financial transactions. If we notice that earlier advertisements were not used to sell products but nowadays various online companies are selling their products on their own websites for which products customers are getting service at home the customer receives his product and then makes a financial transaction. Which is very commendable. In the past, television news, radio, magazines and other media such as billboards and other media used to be expensive advertising. Finally it can be said that digital marketing is playing a leading role from product production to delivery to the customer.

With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.

Digital marketing is also an effective way to promote products. Social Media now is something that can reach every segment of society as the market for the products. it can aim a certain society which have best suitability to the products even without needing wide exposure which has high cost for promotion. this is the best marketing way in digital age right now.

This is why marketing has become a high prestige in professional employment. marketing professional can promote products effectively with a low cost to gain the company big advantage in their business.
hero member
Activity: 2716
Merit: 552
November 13, 2023, 10:02:08 PM
#74
With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.
Digital strategies cannot exist alone. Even marketing experts agree that modern marketing is a merger between the old and the new. That is the tradition and modern(digital) strategies. The old and marketing strategies cannot be thrown away because they are essential in reaching certain demographics like baby boomers who prefer print newspapers. While digital strategies may reach the millennials and genz who prefer online adverts popping up on their screens than reading newspapers.

I guess almost everything we have cannot exist alone no matter how mainstream the new ones are, and this includes old and modern way of advertising your product. So, yeah I agree on this one. However, there might be a changes on production for an old way of advertising such as publishing it into newspapers and magazines or anything like that due to the emergence of the internet. We might see fewer companies that is still interested in continuing such strategy, maybe it purely depends on their target market.
Majority of the young people, maybe below the age of 25-30 years old are not into newspapers, so companies who has a target market at these age brackets may simply use the internet to reach them.
Companies who target an older customers  will most certainly continue to use the newspaper advertisement.
Old ways cannot be totally eradicated, especially when it was too successful before the arrival of the modern and mainstream one.
hero member
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November 13, 2023, 07:15:15 PM
#73
Digital strategies cannot exist alone. Even marketing experts agree that modern marketing is a merger between the old and the new. That is the tradition and modern(digital) strategies. The old and marketing strategies cannot be thrown away because they are essential in reaching certain demographics like baby boomers who prefer print newspapers. While digital strategies may reach the millennials and genz who prefer online adverts popping up on their screens than reading newspapers.
what old strategy thats still relevant though I think its just emailing for purpose of marketing other than that I don't think there's any old marketing strategy that still works.
nowadays digital marketing is all about building brand and reputation, i've seen countless project doing exactly that, creating their own unique brand with unique graphic design, then starting to work on it until many people follow their social media accounts and honestly it always works wonder if you ever tried it once.
sometime it might even better than just paying for ads because the followers might be loyal subject for the business. its always like that with newest strategy of marketing.
moreover the fact that newspaper nowadays are already considered obsolete, anyone now starting to just subscribe to some news apps that also present papernews like format. but the advertising in the newspaper still relevant because of this.
sr. member
Activity: 1022
Merit: 368
November 13, 2023, 06:44:51 PM
#72
With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.
Digital strategies cannot exist alone. Even marketing experts agree that modern marketing is a merger between the old and the new. That is the tradition and modern(digital) strategies. The old and marketing strategies cannot be thrown away because they are essential in reaching certain demographics like baby boomers who prefer print newspapers. While digital strategies may reach the millennials and genz who prefer online adverts popping up on their screens than reading newspapers.
hero member
Activity: 1274
Merit: 561
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November 13, 2023, 05:54:56 PM
#71
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.
The most important and useful thing about digital marketing is that it allows advertisers and promoters to have the targeted ads feature which enables them to target a specific audience for their ads and promotions based on the product and service that they are selling so that their ads are only shown to people that are already interested in that product or service which increases the chances of getting more conversions through the ads they are running.

In traditional ways of promoting or advertising products and services, there weren't such things available. A brand or a company could only run TV or radio ads or have their product or service advertised through billboards and stuff and almost everyone would see them whether they are interested in it or not.

Building brands on social media is quite an effective method of reaching out and interacting with customer complaints. Multiple amounts of brands use social media as a tool to build a strong fan base of clients. Which is the best form of marketing these days; community. But, considering social media Ads as the best form of marketing isn't quite true. As this could eat up or cost us lots of money without bringing sales for a long time. Though the ads are great, if the advertisers know how to set up campaigns. In digital marketing I'd recommend link building. Because these links would remain on the website forever, and continue to yield leads, so far the site is still alive. Marketing has never been easy, even during the traditional days of marketing. It gets difficult everyday. Due to the enormous increase in competitors. Our greatest competitor are the bots. That's why social media marketing can be less effective compared to SEO. Bots are all over the social media space and the impressions we get in Ads are mostly them, bots. Hence, while it requires so much time to get leads online, it worth the time spent. What matters is teaching through writing and maintaining consistency. The brand would gradually gain fans and followers. Thereby reducing the amount of money they would have been spending on Ad if they hadn't built a fan base.
hero member
Activity: 2744
Merit: 588
November 13, 2023, 05:16:13 PM
#70
Digital marketing is one of the most popular media in today's era of information and technology. Social media is such a popular media if we notice that many companies present their products in front of people through various innovative technologies. It cost them a lot of money. But because of social media, those companies are doing everything from product advertising to sales and financial transactions. If we notice that earlier advertisements were not used to sell products but nowadays various online companies are selling their products on their own websites for which products customers are getting service at home the customer receives his product and then makes a financial transaction. Which is very commendable. In the past, television news, radio, magazines and other media such as billboards and other media used to be expensive advertising. Finally it can be said that digital marketing is playing a leading role from product production to delivery to the customer.

With the current technology that we have today, digital marketing is indeed one of the common avenues to promote basically anything.
The reach is quite fast and the influence is staggering especially if you use popular personalities.
Social media alone will give you the exposure that you want, without even spending any penny.
It depends on how you use these channels to your own advantage.
full member
Activity: 448
Merit: 130
November 13, 2023, 10:33:21 AM
#69
Digital marketing is one of the most popular media in today's era of information and technology. Social media is such a popular media if we notice that many companies present their products in front of people through various innovative technologies. It cost them a lot of money. But because of social media, those companies are doing everything from product advertising to sales and financial transactions. If we notice that earlier advertisements were not used to sell products but nowadays various online companies are selling their products on their own websites for which products customers are getting service at home the customer receives his product and then makes a financial transaction. Which is very commendable. In the past, television news, radio, magazines and other media such as billboards and other media used to be expensive advertising. Finally it can be said that digital marketing is playing a leading role from product production to delivery to the customer.
hero member
Activity: 2408
Merit: 584
November 11, 2023, 02:49:15 PM
#68
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.
The most important and useful thing about digital marketing is that it allows advertisers and promoters to have the targeted ads feature which enables them to target a specific audience for their ads and promotions based on the product and service that they are selling so that their ads are only shown to people that are already interested in that product or service which increases the chances of getting more conversions through the ads they are running.

In traditional ways of promoting or advertising products and services, there weren't such things available. A brand or a company could only run TV or radio ads or have their product or service advertised through billboards and stuff and almost everyone would see them whether they are interested in it or not.
sr. member
Activity: 532
Merit: 251
Leading Crypto Sports Betting & Casino Platform
November 10, 2023, 11:05:17 AM
#67
Social media is the new revolution in digital marketing. Even a normal person can influence marketing because social media platforms like YouTube, Instagram, etc. give them power or influence over the marketing process. They are called influencers; they influence their followers not only by what they're doing but also by what they are advertising. It's mostly benefited by small companies, new ventures, etc. Because they can advertise their products at a lower cost, they reach millions of targeted people. Because they can select the influencer based on the product they are selling, both companies and the targeted audience benefit from this, and it creates good employment opportunities.
hero member
Activity: 952
Merit: 555
November 10, 2023, 08:09:46 AM
#66
There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.
hero member
Activity: 2058
Merit: 710
November 10, 2023, 07:45:29 AM
#65
You are right, of course they have to use the internet network to be able to see advertisements on social media and this method will certainly make it very easy for sellers to introduce the goods they want to sell because now so many people use social media, if they choose to use influencer services famous for promoting a business, of course their followers will follow them because they will easily believe what they say.
Well-known influencers will of course always be used and hired by big companies to promote new products created by the company, because the reason for using famous influencers is also quite clear because of the large number of social media followers the influencers have. Meanwhile, the company itself must also continue to create its own advertisements through any media, including through social media, so that the promotion of their new products can more easily reach everyone in all corners of the world via the internet.
full member
Activity: 1190
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November 07, 2023, 07:20:29 PM
#64
When it is said digital age in marketing strategies, it is a broad matter, of course. Since the topic is the digital age, that means that in order to reach our target customers, we must have what is called a strong online presence among them, right?

Just like social media marketing, this method is very useful in the era that we are facing today. And the others here have grown their businesses, to be honest. And others use well-known influencers to promote their businesses and attract the followers they already have. That's one reason.
You are right, of course they have to use the internet network to be able to see advertisements on social media and this method will certainly make it very easy for sellers to introduce the goods they want to sell because now so many people use social media, if they choose to use influencer services famous for promoting a business, of course their followers will follow them because they will easily believe what they say.
hero member
Activity: 1904
Merit: 541
November 07, 2023, 04:21:04 PM
#63
A digital marketing professional can easily solve complex problems by using their own creativity and techniques efficiently and provide proper customer service. From this point of view digital marketing profession is more convenient and profitable than AI tools a digital marketing professional basically does the marketing or promotion of a company or brand or a product digitally through online. Nowadays the importance of digital marketing profession is very high all over the world since digital marketing jobs can be done online a large number of people are working in this sector. In today's age all tasks can be done by this technology but digital marketing profession is gaining more importance for personal creativity strategy and experience.

When it is said digital age in marketing strategies, it is a broad matter, of course. Since the topic is the digital age, that means that in order to reach our target customers, we must have what is called a strong online presence among them, right?

Just like social media marketing, this method is very useful in the era that we are facing today. And the others here have grown their businesses, to be honest. And others use well-known influencers to promote their businesses and attract the followers they already have. That's one reason.
hero member
Activity: 2884
Merit: 794
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November 07, 2023, 03:50:52 PM
#62
Of course, business actors have different marketing strategies from other entrepreneurs, they have their own way of marketing the goods they produce, but in the digital era it will be even easier for entrepreneurs to promote the goods they produce, to tell about the details of the products they market and this It is very profitable for entrepreneurs to introduce their products to the market so that entrepreneurs can gain profits from sales of the products they market.

Yes, exactly. With a marketing strategy in the digital era like now, the benefits are not only for selling products and making transactions easier, but in the digital era like now it can make it easier for us to introduce products widely using digital media so that service to buyers is also easier and of course affordable. easily. In essence, digital marketing is very necessary for businesses to achieve success by using it as a marketing activity to introduce brands or products and services that use the latest technology.
The internet has facilitated advertisers to sell their products to a larger audience that they could not have reached before, however there are also negative consequences, and that is the competition is way more intense as now you are not only competing against local businesses but against the whole world, and when you can buy something from china for just a few dollars with shipping included, this is causing many businesses to be unable to compete against such quality and low prices.
member
Activity: 267
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November 07, 2023, 12:57:07 PM
#61
The digital era is changing the way we market products and services. In this post, we will discuss important marketing strategies in today's global economy.

Main strategies that can be implemented:
1. Understand Customers: Audience segmentation and data analysis to understand customer needs.
2. Quality Content: Create creative and informative content in various formats.
3. SEO Optimization: Keyword research and quality links.
4. Social Media: Maintain an active presence and use measurable advertising campaigns.
5. Personalization and Interaction: Customized messages and quick responses.

Sustainability and Evaluation:
1. Continuous Adaptation: Prepare yourself to change with trends and technology.
2. Results Measurement: Analyze and evaluate campaigns regularly.

Conclusion:
In the digital era, effective marketing strategies are the key to success in the connected global economy.
full member
Activity: 548
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November 07, 2023, 11:30:35 AM
#60
Of course, business actors have different marketing strategies from other entrepreneurs, they have their own way of marketing the goods they produce, but in the digital era it will be even easier for entrepreneurs to promote the goods they produce, to tell about the details of the products they market and this It is very profitable for entrepreneurs to introduce their products to the market so that entrepreneurs can gain profits from sales of the products they market.

Yes, exactly. With a marketing strategy in the digital era like now, the benefits are not only for selling products and making transactions easier, but in the digital era like now it can make it easier for us to introduce products widely using digital media so that service to buyers is also easier and of course affordable. easily. In essence, digital marketing is very necessary for businesses to achieve success by using it as a marketing activity to introduce brands or products and services that use the latest technology.
sr. member
Activity: 1204
Merit: 270
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November 07, 2023, 08:22:40 AM
#59
A digital marketing professional can easily solve complex problems by using their own creativity and techniques efficiently and provide proper customer service. From this point of view digital marketing profession is more convenient and profitable than AI tools a digital marketing professional basically does the marketing or promotion of a company or brand or a product digitally through online. Nowadays the importance of digital marketing profession is very high all over the world since digital marketing jobs can be done online a large number of people are working in this sector. In today's age all tasks can be done by this technology but digital marketing profession is gaining more importance for personal creativity strategy and experience.
newbie
Activity: 1
Merit: 0
November 06, 2023, 06:28:55 AM
#58
It is true. Digital marketing is developing quite rapidly. Research and monitoring in the field of sales are ongoing, customer behavior, brand archetypes,
 customer journey, and triggers are being studied. There are still many discoveries to be made, but the basis still lies in the emotional needs of people
hero member
Activity: 2058
Merit: 710
November 03, 2023, 03:14:11 PM
#57
Companies really have to be able to take advantage of technological developments, so they don't just focus on a few advertising services but also have to be able to create new innovations so that their company thrives and grows. Now there is a lot of advertising not only on social media, but as you said, many companies pay influencers to advertise their products or build a brand and this is effective.
Innovation in every old product and new product really needs to be created by any company because this can also be more effective in attracting new enthusiasts and users for the products launched by the company. But another point that is more important in this case is that the way of making advertisements must also be more attractive apart from relying on influencers to be advertising stars so that there is a sense of interest among customers to continue using the product.

Quote
Of course, this will continue to be developed and become a concern for the company if it wants to continue to develop. because using this method makes it easier for both parties and gets its own benefits.
Nowadays, all companies must have several social media that are most widely used by everyone in the world to make it easier for companies to distribute advertisements for free on all these social media. Apart from that, handling complaints and questions from customers must also be there because this is also an important point in developing a company to be more advanced and continue to survive for a long time even though there are many competitors that continue to appear every year.
hero member
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November 03, 2023, 09:58:52 AM
#56
-snip-
People think that getting viral somehow during this period would be enough, but that is not enough because you could be known as a bad project if you go wrong, and you need to time it perfectly which is not easy because you do not decide when you are going to go viral.

There are popular singers who went viral for just a song and then gone, it wasn't their time and it wasn't really a good idea to be fair for them, they made money off that one song and then never again. Same with marketing for projects, or anything really, if you go viral at the wrong time, or get famous at the wrong time, everything will be enhanced. Which means, if you are good then good parts will be enhanced too but if you are bad then bad parts will be obvious to everyone.
It is definitely not enough to rely on going viral to continue to be famous and known for a certain period.
Around the end of 2011, a singer suddenly became famous because of a cover song recorded while he was serving as a civilian who received a salary from the government. He received invitations to appear on various private television stations almost every day from one television station to another without stopping. His decision was to choose to leave his job and choose to become an artist.
The decision chosen was not as smooth as imagined. He has now disappeared because there are no invitations to appear on television like when he first went viral.

We relate it to the ease and use of platforms to become famous, we need a marketing concept that is updated every period, even though the aim I want to convey has nothing to do with the story of a popular singer with the marketing strategy and advertising concept through the use of media platforms that we are discussing.
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