Topic: Marketing Strategies in the Digital Age - page 13. (Read 3661 times)

In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

And with technology, especially on the digital age. A lot of marketing strategies need to be updated that's being done by the marketers.
It's because the algorithm changes from these platforms where they are marketing. I am sure that most of them that does this for a living is aware of that.
They need to be updated at all times if there have been changes made by the platforms and with the techniques that they've been doing to promote and market companies and products.

Promotion or marketing has become extremely easy in the era we are living in, especially with the internet since every consumer is available online these days which has made it easy for advertisers to reach them and promote their products and services. It's also easier for consumers to find and reach sellers and service providers online, without having to go anywhere or look for what they need as they now can get it at their doorstep with just a message or a call.

It has never been this easy for people to do business, these days, someone who wants to run an e-commerce platform, can do it extremely easily by just creating the store and then using online means to promote their store or the products they are selling and their business starts earning them revenue.

Yes things have been easier in the marketplace with the help of technology

I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.

I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.

You have a point, as they take advantage of the internet as their market strategy for introducing their products, or into cryptos like their coins and tokens, scammers also do the same, they even literally copied your way advertisements that could clickbait users to open a new link that could be harmful to your private accounts which could be a drainer.
I think making links and clickable ads would be not a good idea. My experience here in the crypto industry with their advertisement (from Twitter). Even a legit site that is made by a legit team, they are still prone to scams, which is also their fault cause their site is not that secured. If you are going to make a platform with users putting their funds, at least make it secure. You really need to exert effort by having a trademark where users could identify fake sites, plus easy to search in browsing app websites than links.

Except from the user point of view. Especially when it comes to cryptos. I have seem handful of actual cryptocurrency advertisements, or exchange adverisements, while being flooded with scams..

Also i wouldn't click any advertisement link i get from social media, or via any platform that shows ads. No matter what the crypto opportunity it is.
Changes are it contains a fake site and a wallet drainer. Any serious project would know typosquatting and duplicate sites are a problem, and i sort of hope they would advertising in social media, because this shouldn't be a thing that might be legit. People should find the official login link via google.

The impact of the internet is huge and it is indeed the best and most useful invention for mankind in today's digital age.
Looking at how the internet is growing around the world, it continues to grow rapidly.
There are more users every year, As everyone now has a Smartphone to connect to the internet and has access to many social media,
it is easy to do 2-way communication and even very easy to market anything through the internet.

Data (Trends) of Internet and Social Media Users in 2023 in the World

The figure below shows the data and trends of internet and social media users in 2023 around the world:


- Total Population: 8.01 billion (up 67 million or 0.8.% from 2022).
- Connected mobile devices: 8.46 billion (up 180 million or 2.2% from 2022).
- Internet users: 5.16 billion (up 98 million or 1.9% from 2022).
- Active Social Media Users: 4.76 billion (up 137 million or 3% from 2022).
https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2023/

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And businesses that do not utilize the internet will indeed lose money and not get a wide enough audience.
Like what happened in my country.
Offline markets are inferior to online markets which results in offline markets not being in demand, this backfires and many offline market traders protest.
Problems like this should be solved with education on how to use the Internet for marketing and increasing sales.

Video platforms such as TikTok have experienced a very fast surge in sales media which is quite good and even now has to be stopped for several reasons and violations.
However, there will be new regulations on how to apply video platforms for sales marketing.

The digital era really must be utilized well.
If who is left behind then they will not develop.

The pay on delivery system you mentioned in your post could actually be a good way because it would give the customer the opportunity to inspect the product and make sure it's as described before paying for it. It could also help to eliminate many of the common scams that occur in the pay before delivery system such as receiving a different product than what was advertised or not receiving the product at all.

However, the challenges here is that there could be a risk of fraud if the customer receives the product but does not make the payment. We have seen or heard about such cases in numerous occasions where the delivery guy is being beaten or some times kidnapped and the property seized from them forcefully. All these are at disadvantage of the company and the customer is less affected. I think there is still no balance of risk in either of the services.

Nowadays it isn't about having the best products that makes you successful but having the best marketing strategy that makes you successful. This is happening in all the industry around us including the crypto industry because when you look at the project getting the most attention from investors, they're not the best when you talk about their technology at the areas they're operating in but because they have more funds in marketing they reach a wider audiences and in return get more patronage from them. Memecoins are makings a wave in the market because of the kind of marketing that they're doing and they're getting investors every day. If you want your project to become successful in the digital age, you have to focus your attention on marketing excessively but that shouldn't be your only focus as what put your project ahead of others is also having a good product and not ignoring the quality of the service that you're offering or product that you're selling.


The internet changed everything and I believed that's the best invention mankind has gotten next to Bitcoin and Bitcoin owes its existence to the internet too. The internet changed the way we go about advertising as with the internet you can reach a variety of potential customers which is something the other means you mentioned of advertising wasn't able to achieve. Any business that isn't utilizing the online means of promotions are losing out. To make your business successful you need online presence as people would judge the success of your business from your online audience and that'll determine if they'll patronized you or choose a competitor that's doing something (online) that you aren't doing.

The marketing strategy was changing from time to time for better approaches. In the earlier times when people were fewer, there was not that much technology and the means were limited companies used newspapers for their advertising. After some time when people get advanced and live in different areas, they use the radio to approach them and ask about their products. Slowly and gradually the number of people increased then TV was used but one thing should be noticed is that at that time there was not that much high competition among the companies but now the world is changing and the population has increased. So to approach first to the consumers they use many marketing strategies just to take the attention of people. Some use robots for their advertisements and some launch giveaways, companies do buy one get one free offers. These were the offline marketing now comes online which includes social media platforms through which they hit a large population and people will Know about their product so that their products can be easily sold and reached to larger consumers.

word of mouth works well all the time even in the digital age. but even so, your product or your company will not last if your competitors are sneaky enough to ruin the reputation. social media spreads the word faster when one fake client complains about your product.

you can notice this in the casinos who are accused of scamming or cheating, one user can just claim even without evidence. the digital age is very different. and the strategy of companies online is getting harsher.

Having a product that attracts a lot of customers' attention and it will also be easier for us to introduce it to our closest friends to recommend the product we have, when we spend capital to advertise the product we have will certainly be very beneficial for marketing the product we have, other people will know about it. and we can get profits from the products we advertise.

OP mentioned all kinds of media advertisement that benefiting from technology, all the platforms and method of advertising, but I think OP is forgetting one of the most beneficial part of technology that helps marketing a lot. Data collection, especially with the raise of social media, Data Collection and Analysis has helped advertiser get more targeted audience for their ads, and customer get more suitable ads for them. Even though people were divided between the use of data collection for marketing advertisement, but we should agree that data collection has huge evolution on the behavior of advertisement and marketing.

Prioritizing quality builds consumer loyalty and brand reputation. Economic pressures have led to a trend toward low pricing over good quality in today's market, especially online. Short-term sales rather than long-term consumer connections are its goal. Why not break this pattern?

Could we use technology to personalize shopping and boost value? AI can offer products based on user preferences or past purchases. Its about unique, high-quality experiences. Even in hard times, people prioritize pricing, experience, and quality. While retaining high-quality products, why not improve the buying experience? This method could balance quality and quantity, creating devoted customers who respect the product and experience.

To be able to make our customers interested in recommending it to their family or friends, of course the most important thing is to maintain the quality of the products we offer. Because in marketing there are also three strategies in product marketing, namely there are those that prioritize quantity (large quantities) but with standard quality, and there are also those that prioritize quality (best quality) and ignore quantity, and finally there are those that prioritize both. But if we talk about making consumers become regular customers. Or long-term marketing targets. So quality is what must be prioritized. Even though the price is expensive, if the quality has been tested, in the end everyone will still be addicted to continuing to buy the product because they like the quality. But if the quality is low at a low price then it might be good for short term sales targets because people will only try and rarely will return because they find out the quality is not good after trying it. So, currently in marketing in online shops I mostly encounter traders who don't prioritize quality. They prefer to sell ordinary products at low prices. But they also do this for quite reasonable reasons. Because bad economic conditions make customers prefer cheap prices to expensive ones. Quality has become secondary in economic conditions that have not improved.

Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.

There is a lot of use of social media and other media in the digital era now because it makes it very easy for the owners of all products and can also give rise to more retailers because there are many discounts that can be applied when promotional costs can be cheaper. Now is the time to adapt everything to existing conditions so that business development and product interest can increase in a short time due to the reach of all people and it becomes easier to see any product.

Apart from that, the use of e-commerce applications and marketing applications can also be a mainstay for business people in promoting their products. Because now almost all people find it easier to find every product through marketing and marketplace applications that can be directly connected via social media and often see advertisements on all social media. So it makes it easier for everyone to reach it when they want to get every product they want.

Social media is currently the platform most visited by people of all ages. From children to even elderly people. So implementing marketing promotions on social media is clearly the most effective. Because on social media we can also set promotional targets based on age (via Facebook services). I have used it for my personal business and it is quite effective. It's just that accuracy is also needed in setting targets and the like. For example, for fast food businesses that can accept delivery orders, the scope of promotion can be reduced to an area that can be reached by delivery couriers. But if we fail to organize this, the money we spend on promotion could be wasted. I experienced this when I first used advertiser services on social media.