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http://blog.mastercoin.org/2014/01/12/a-note-about-the-price-of-msc/Not sure this type of defensive attitude is constructive. I get short term and long term and most of the people who posted here didn't buy into MSC hoping they'll get something for nothing overnight (myself included).
Having an inviting, inclusive web presence is not short term thinking, by the contrary. You can't build a community around ultra geeky techy stuff, that only a very limited and narrow audience understands and gets. You want to be inclusive, rather than exclusive. Sure, you can have some exclusivist ultra geeky development, that's all over the place, or you can have a spark, an appealing image and something that manages to capture the crowd. It's right to say NXT doesn't have much substance, but if you check their forums you'll see they do have a community MSC doesn't have because of the noninclusive approach. You may find yourself pretty lonely down the road and that's not a place where you want to be. Do you want to be the lonely geek with hugely undervalued project that gets bought out for peanuts or do you want to be one who puts Next, Counterparty and others out of business?
Why do you think Mastercoin forum isn't that populated? It's because you've pushed this geeky centered message and very little focus on promotion and community building. Community means support, means spreading a positive message, means people there that will stand by you. It means a lot of things. It also means voluntarism, dedication and very often offers to work for free, not to mention people who would buy into the project, helping it grow organically. This should be of paramount importance for you especially due to the nature of the smart contract system. You want a strong community there to help build these contracts. That will be the make or break for Mastercoin eventually, the ability to create an ecosystem of smart apps that will outmatch the competition. Yes, I know Mastercoin will have best suite of smart app lineup but think of what a stronger community involvement could achieve.
You may think perception is not important. You are so wrong. Perception is everything in life. Esse est percipi. No one sees things how they really are, but how they appear to be.
Since you've brought up Google as an example of long term focus, of a company who didn't get "distracted by share price"; Google would have failed miserably had the 2 founders called the shots early on, instead of hiring Erich Schmidt which was also helped by VCs. Contrary to public perception, Google cared a lot about share price, regardless of what spin you may have heard. Those who don't care about share price end up being bought for pennies on the dollar, very often below book value. Take someone like Warren Buffett who may say he doesn't care about stock prices and wants long term focus but he'll go out of his way to promote the crap out of his portofolio every chance he gets. He's one of the best promoters I've seen to date. He even managed to transform the annual Berkshire annual letter into some kinda` Woodstock event with lots of media circus. Of course, very often hypocrisy is the name of game and taking these guys' words at face value is big mistake. You have to look at what they do, not what they say.
Also, when it comes to "decentralized jobs" as MSC put it, MSC price matters because it's not same thing if MSC price is at 0.1 or at 0.01 or 1 BTC. Many MSC bounties would be totally unappealing and worthless if MSC price were to be low. This substantially impacts development speed and effectiveness.
How much mastercoin was when you buy in? 
