yeah, this kind of promotion can only benefit crypto in general. We might see more sports adoption of crypto in the next cycle. It will definitely be interesting to see how it all pans out, but these small steps are adding up and sports and crypto are getting closer together.
And don't forget that it has been a while that stake.com is the UFC Official Betting Partner - https://stake.com/ufc. And now with the sponsorship of crypto.com. I believe, in the next days to come, there will be more crypto sponsorships not only in UFC but other sports as well, which is already happening. But UFC is gaining a lot of audience these days so crypto sponsorships is just on the right track.
Crypto sponsorships will become the new clothing deals fighters used to have in the past. I am all for it, more money in their pockets means more satisfied fighters. I just hope that it's a permenant thing and not reserved for when we are in the bull market.