This is huge for crypto sports, actually huge for bringing major sports towards crypto. Mark Cuban also made steps towards introducing crypto to Dallas Mavericks fans, but he has been into crypto for a long time now so it's not that much of a surprise. Again, a great initiative from UFC, let's se how it turns out.
It is I remember a few years ago Litecoin advertising on MMA and that was the start of a lot of events sponsored by Cryptocurrency companies, then we have Adesanya as the ambassador of Stake.com, advertising on MMA is bringing a lot of attention to the Cryptocurrency industry and this is a major move and those projects that are actively marketing to sports organizations like UFC should be supported because there's a huge possibility of pump