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According to CNBC, the sponsorship is worth $175 million and will last over 10 years.
As part of the agreement, Crypto.com’s brand will appear on fight kit items worn by athletes during competition as well as clothing worn by the training staff. Additionally, Crypto.com has acquired the rights to UFC’s newly launched sponsorship category known as “Cryptocurrency Platform Partner.”
Crypto.com co-founder and CEO Kris Marszalek called the UFC deal a “historic moment,” noting that it would help the sports industry “accelerate the world’s transition to cryptocurrency.”
https://cointelegraph.com/news/ufc-inks-175-million-sponsorship-deal-with-crypto-comAs part of the agreement, Crypto.com’s brand will appear on fight kit items worn by athletes during competition as well as clothing worn by the training staff. Additionally, Crypto.com has acquired the rights to UFC’s newly launched sponsorship category known as “Cryptocurrency Platform Partner.”
Crypto.com co-founder and CEO Kris Marszalek called the UFC deal a “historic moment,” noting that it would help the sports industry “accelerate the world’s transition to cryptocurrency.”
This is huge for crypto sports, actually huge for bringing major sports towards crypto. Mark Cuban also made steps towards introducing crypto to Dallas Mavericks fans, but he has been into crypto for a long time now so it's not that much of a surprise. Again, a great initiative from UFC, let's se how it turns out.
So as many say "age is just a number". But the situation with Fedor is different. Even though he has not officially retired and still fights (last fight was against Quinton Rampage Jackson, that became fat or did not even train for the fight), he serves as a deputy for 10 years already. I think it is impossible to train and compete on professional level, be involved in politics and develop politics career. But I would love to see his exhibition/farewell match.
