One of the things about the 69xx and now the 79xx architectures is the ability internally to underclock memory relative to running speed. There is a power-usage war going on now between manufacturers, and this is one place where AMD is working very hard (unlike fixing drivers, SDKs and so on). Since the GPUs are running the ram double channel, if the RAM bandwidth is not in full use, they can shut down one of the channels. This is why the power usage does not appear to be directly proportional to the RAM speed. So even though you can only decrease your clock speed to say 900, it might be internally running at 450. This is also why when you flash the bios and underclock the ram, it might crash at apparently satisfactory rates and 6970s are virtually never stable below 300 whereas 5xxx can happily run down to 150. Sure there is more power to be saved if you can actually flash their bios and turn them down to 300 since you are guaranteed to never actually jump between 300 and 600, but it is not universally half the ram speed and power consumption. Bear in mind that most people do not touch the clock speed of their memory (except usually to increase it) but they do care about power consumption. This is also why it's so hard to pin down power usage on these things as they fluctuate wildly depending on the type of load rather than just the overall load. 100% GPU load could really mean anything and might or might not be high ram bandwidth.