"They", to be honest I think it's just "he", did say a few things about it:
Providing for our current customers is key priority, not gaining new sign-ups. If you think we are shady, then don't bother. Any new bitcoin mining company who provides all the information you are asking for is just asking for trouble. No thanks. Scam accusations are welcome, but we will continue to provide our service to our customers as we have been. I won't address this issue any longer because this will be a losing battle no matter what I say. Thanks.
We do not want to violate our sales agreements and there are other issues which may put our entire operation and customers at risk.
We will not put our operation at risk, violate sales agreements with our suppliers, open ourselves up to extortion, etc. The list goes on. When we feel more secure, we will become more transparent. Our stance on this topic has not changed since page 33 of this thread.
In January we made a lot of mistakes with our security, and just as we started releasing too much information about our business we just about got fried. We are not going to let that happen again.
Our identity WAS revealed to the public at one point, actually, and we ended up retracting our transparency due to some disturbing events which occured. Our stance on the subject has not changed. We stand strong to protect the identities of our employees and to protect this operation. As we continue to heighten our security, we will gradually become more transparent again.
I find it hard to believe that a photo of their operations would violate sales agreements. Sure they might not be allowed to disclose a cheaper price if they get the hardware discounted, but just a photo..?
How about giving a list of BTC payment addresses from the pools they use, instead of the mixed ones. I can't imagine how that affects their security, identity, sales agreements or anything?