Social Scientists Say They Have Discovered A Way To Brainwash Conservatives Into Believing Global Warming Is Real…Last week’s People’s Climate March drew 400,000 people onto the streets of Manhattan and a great deal of international attention to a subject of dire urgency. But some were skeptical about the event’s overall significance. “The march slogan was, ‘to change everything, we need everyone,’ which is telling, because it won’t change everything, because it didn’t include everyone,” wrote David Roberts of Grist. “Specifically, it won’t change American politics because it didn’t include conservatives.” True enough.
If there weren’t such a stark divide between American conservatives and almost everyone else on the question of the existence and importance of climate change — a divide that can approach 40 points on some polling questions — the political situation would be very different. So if any progress on climate change is going to be made through the American political system — apart from executive orders by Democratic presidents — it is going to have to somehow involve convincing a lot of conservatives that yes, climate change is a threat to civilization.
How do you do that? The answer has more to do with psychology than politics.
The practice of tailoring a political message to a particular group is commonplace, of course. But the climate activist community has broadly failed to understand just how differently conservatives and liberals see the world on certain issues, and, as a result, just how radically different messages targeting conservatives should look. [...]
In a larger context, social scientists have shown in laboratory settings that there are ways to discuss climate change that nudge conservatives toward recognizing the issue. Research is proceeding along a few different tracks. One of them involves moral foundations theory, a hot idea in political psychology that basically argues that people holding different political beliefs arrive at those beliefs because they have different moral values (even if there’s plenty of overlap). Liberals tend to be more moved by the idea of innocent people being harmed than conservatives, for example, while conservatives are more likely to react to notions of disgust (some of the conservative rhetoric over immigration reflects this difference).
http://nymag.com/scienceofus/2014/09/how-to-convince-conservatives-on-climate-change.html--------------------------------------------------------------------------------------------------------------------------
I wonder what will happen to all of those not "compatible with the psychological reprogramming process"...
