Binance became a huge place literally by doing exactly that. Whenever there were things that people show some interest towards, Binance did something about it and helped people to get involved. They are acquiring other companies as well and making their own products too, so at the end of the day they are trying to be everywhere and that is the most important thing. If you are everywhere and you can put all the new trends into your business, then you are going to end up with something profitable in the long run.
Binance is a game changer. They changed the crypto exchange industry with their initiatives, creativeness and many game-changing products.
Many trends in crypto exchange industry were initiated by Binance. Exchange token, exchange chain, launch pad and more. Binance is the leader among many crypto exchanges.
Casinos are different industry and Roobet is one of most active casinos on the forum. They run many promotions and with success they keep doing this since many months ago. I think Roobet can be one of casino model for other casino start-ups to look at and learn from.