I'm thinking about Benzema and Kante both moving to Al Ittihad in Saudi Arabia and they are going to play there for the next season and wondering what's the point of hiring all these superstar players for Al Ittihad. They are spending too much money on these players when they don't actually need all these players. The main goal for a team like Al Ittihad is to win the AFC Cup and I think the money spent there's much more than what they need to reach this goal.
I think they are working on their marketing power and sponsor to attract more attention for the next season.
First, we are surprised by the record salary that Al Nassr offered to Ronaldo after the 2022 world cup Qatar. after this competition was over, other clubs competed to bring in other top Europeans. Al Ittihad, the winner of the 2022/2023 season competition title participated in enlivening to bring in newcomers from European leagues. unmitigated, to bring in Benzema, Al Ittihad was willing to spend money as well as a fantastic salary. of course, we wonder why Saudi clubs are suddenly competing to bring in European stars even though Ronaldo and Benzema are no longer young.
After investigating, it turns out that these clubs have been acquired by the PIF company under the auspices of Prince Mohammed bin Salman. which means, clubs such as Al Nassr, Al Ittihad, AlAhli and Al Hilal, are owned by one person, namely the Saudi prince with a project built together with the Saudi kingdom. scenario, they want to develop Saudi football more developed. plus, introducing the Saudi world from the football side.
I think their goal is not really to win the cup like the AFC. however, more than that, maybe we can only speculate and assume. in fact, Ronaldo was signed and at the same time became the ambassador for the 2030 world cup for Saudi Arabia. that means, their target is to host the 2030 world cup. plus, at the same time introducing Saudi to the world that they are ready to be open both in the field of business or whatever that seems to be their project. that's why, there are many famous players they bring in. one of them as I said above. plus, the Saudis are targeting the attention of the world's eyes on them through football.
by the way, this is my assumption and has nothing to do with actual facts. So what I'm saying from my perspective, is most likely wrong.