We are living in a time when data is the biggest asset. All these social media sell their user data for money and those data have also been collected for marketing purposes.
Social media allows you to reach a bigger audience but since the majority does not really know the majority of their social media “friends” this is creating an environment in which people are losing their social skills, as now it is not rare to go to a restaurant or another place where people gather and see a family in which every single member is just staring at their phones without interacting with each other.