What Zeex does, if I understand it correctly, is help you convert your coins into a gift card,
which you can then use to buy coffee. It's more or less the same as converting your coins into fiat money
in order to buy coffee. If Starbucks really wanted to help promoting crypto, it could accept direct payments in crypto.
Earlier this years one of the Starbucks' CEOs said that he didn't believe in Bitcoin.
That's enough of a hint to me as to what their position is.
Very well said mate. It is not the bitcoin itself that are accepted because if it so then we don’t need to use gift card just to buy a cup of coffee or a frappes from starbucks. Same as paying bills, in my country we have this local wallet that we can use to pay bills but we still need to convert our bitcoins into cash before we can make a transactions. I guess its hard yet to adapt a currency that are volatile and that in the near future many establishments like shops, restaurants and etc that will accepts cryptocurrencies itself as payments.