News like these might seem petty and some other investors/people might take it for granted but this gives cryptocurrency a huge boost to the market in terms of being accepted legally. If cryptocurrencies have been accepted as an alternative payment for purchasing Starbucks products, then this would imply that another large business industry might accept crypto as an alternative payment also. Everyone knows how big Starbucks is (despite their coffee being overrated and bad- opinion) and being able to accept crypto as an alternative payment would attract more business to do the same move.
The only problem that might come is the transaction speed under the blockchain technology. If we are going to use bitcoin as a payment, this would require a relatively long amount of time in order for the coins to be recognized under the said platform. Other than that, this move entails that cryptocurrencies can actually be utilized soon among transactions over these businesses.
Here it is already very cool news. And they take only in the US? Or can it be done all over the world? Because I think that it will be very cool news for the course to develop very strongly. This will be very good news.
It will depend on the gift card some will be Worldwide, Zeex aims to go global it already has a partnership with a Russian gift card supplier as well as with its sister company Zeex that is more geared towards the European and US markets. Zeex aims to go Worldwide so any gift card supplier can use the Zeex Protocol to showcase their gift cards and sell them for crypto.
It will also depend on the status of cryptocurrencies among countries as some prohibit its utilization. If a hegemonic country (like the US) would accept it as a payment, then expect the market to grow and price increase in the future.
Hi good question regarding transaction speed, here's why it won't be an issue:
Even in very large scales, we're not going to meet the tps limit.
Let's take a very big scale for example: say a billion dollars worth of gift cards are going to be sold in the next year.
Thats:
•10,000,000 gift cards – $100 avg card (although we expect the average transaction to be much higher than $100)
•10M transaction in a year
•That's 3.3 tps
Also another thing to remember: If a user bought a $100 Starbucks card and used it everyday to buy coffee for a month, only the first transaction (buying the GC) is on the blockchain.