I think it will depend on what was the situation of the market when you bought your coins. If you bought coins when the market is on the peak like on dec 2017 - Jan 2018, then you must be facing losses too much. You will need to sell and buy other good coins with this low price, and sell them when the price increases.
People who go bankrupt will not able to buy the coin, but people who have money will buy the coins in the market due to the low price. People who bought the coin at a high value and lose their value will definitely hold them until the market starts recovering.