As new kid on the block, you guys are in the same position KNC were in this time last year - "buy from us, we are honest and we haven't f@#ked up YET".
We'll see how you guys operate if you become big and when the shit inevitably hits the fan, as it always does. You better hope it's not the Easter Sale batch, as that will be the end of your company as the first bulk buy in your products
There are at least 3 ASIC makers that preferred long term thinking over immediate gains - AM, Bitmain and Bitfury, and had achieved significant results. We prefer the same long term approach and hence investing a lot of effort in building community relations, as some of new partners (WASP for example) can confirm.
Also in contrary to KNC (or the majority of other ASIC makers out there), Spond has launched with an existing product at hand - Hammers / SP10, to give assurance to the community that company is legit and able to deliver.
Last but not least, and as repeated multiple times on official Spond thread, Rockerbox (SP30) is minimization of Hammer with same core engines, hence the risks are significantly reduced compared to the initial SP10 launch. Moreover, the people beyond Spond (http://www.spondoolies-tech.com/pages/team) have already encountered some (or some dozen) SHTF situations in past during their carriers, and will be able to apply this exact experience here as well.