But they do want to be a bigger platform right?
And if the one is to be a bigger platform they will have to focus on international and high-profile cricket later on. At that time there will eventually be a lot of competition. And people who watch cricket matches regularly to place a bet or people who have a lot of free time always care about higher quality.
So, as long as they keep broadcasting as a small-time platform I don't think they will face too many problems. But if they want to get bigger they will start facing competition and they will also have to provide better quality.