It's easier said than done.
Going all-in doesn't guarantee you anything, yeah it's appealing if you have someone like Brady on your team, but for the rest, it's unnecessary risk.
The SB champs Rams with all their moves and trades...barely pulled off a win against a second-year QB coming off a serious injury with a rookie WR and horrendous O-line.
Maybe the Titans didn't in fact miss their chance to make some moves that could have put them over the hump while Brown was on that friendly rookie contract, but strapping $25mil a year to a WR whose TDs basically halved last season (dudes like Callaway and Osborn finished with more TDs) and then trying to sign people is near damn impossible....don't get me wrong, i'm not saying the Titans won't miss Brown.
Btw, this is the Titans' first-round pick Treylon Burks, AJ Brown 2.0?
image source: https://twitter.com/NFLonPrime/status/1519861634402947073
A window in the NFL with a chance to win it all is normally very short, so if you've got a team that has a chance at winning it all, then taking that risk is often worth it. You hit the nail on the head with the Rams and Stafford...they took a risk that could seem unnecessary or too risky to many, but look how it worked out. They gave up A LOT to get Stafford, and took a ton of flack for doing so. Look how it played out.. Of course there is no guarantee but a window to win it all comes so few and far between that you've got to take it when it presents itself.
Brown's TDs being down last year don't necessarily mean anything in comparison to how good he is or how good he will be going forward. He's also sure as hell much better than Callaway and Osborn. There are quite a few receivers who had more TDs then him last year..that doesn't mean they are better players. AJ Brown is a proven super star, their pick in the draft this year hasn't proven anything at the pro level.
You have to pay the price at times, even if it means over paying a bit. The Titans made a big mistake in my mind.
Have you seen the movie American Underdog? It is a true story about Kurt Warner. To be honest with you I did not know who he is before watching the movie, however, from this movie it appears that the L.A. Rams is not unfamiliar in taking that type of risk. They might also have taken a much bigger risk on Kurt Warner who was considered to be not in the level of the NFL.
You know I think I’ve seen previews of it before, some time ago, but I never have seen it yet. I of course know who Kurt Warner is and followed his career pretty closely, especially when he ended up with the Arizona Cardinals. I’ll have to check this movie out.