No you misunderstand me. I think it is a scam because the math shows they aren't backing up the GH/s with real hardware. If they came out and said we aren't actually backing up the GH/s with hardware, I wouldn't have a problem with it. There are many variations of that ... for example they could say when we run of funds for power we will stop mining. The problem is they are selling 5 year contracts that can't possible work at the prices they are charging. However it is better now than a couple months ago as there is now a lot cheaper hardware like the S3, but the number still don't add up. It has nothing to do with business model, it is just lining up the numbers against their claims.
I thought lunamine was a scam because I tried a trail and there were just too many questions and lack of interest in answering them in any way. It could have worked and should have, but it was just too strange.
By the same token I don't have a problem with what GAWMiners is doing because they aren't claiming that the Hashlets are actually mining. Also they are interacting a lot with the community while they are building up their system. I don't know if the business model will work or not, but I don't think it is a scam at least yet.
I don't thing Genesis Mining is a scam as the price more than covers a possible one year contract. I don't think it is worth the money unless one is very good at picking coins, but that is far from a scam.