[opinion which I do not dispute, about the foolishness of big media buys for XC at this stage]
Again, you entertain the possibility that we don't know what we're doing, yet Rob has done media buys before and therefore does know what he's doing.
You further allow this possibility to create the further imaginary possibility that Rob might be advising us to do big media buys. This is not based on any information we've given out.
Finally this is putting across the possibility that we're out of our depth/are going for an ineffectual marketing strategy/wasting large amounts of money - all based on what? - our having announced that we have a "digital / social media strategist"?
I just don't see how any of this computes. Your entire speculation above is very far from the reality of our upcoming public launch.
I wish I could disclose the actual plans to you, since this would dissolve all this immediately. But of course I can't. But seriously, just rest assured that:
- we have a talented digital / social media strategist.
End.
That's all we said. I just don't know where all this other stuff came from.
Ok, cool. I might be jumping the gun. I just see media planner buyer, and BIG plans, and considering the current stage of this project, my brain starts throwing out major warning signals.
Rob is very talented. As long as your not going mass market with a large portion of the budget then I take back everything I've said.
Keep up the great work.