No offence to rob, but adding a media planner/buyer to the team isnt even on my top ten list of things that have been great about this coin. I know allot of media planners and buyers and honestly I don't see where they fit in a project like this.
Adding a person with a Rob's background is huge because:
- almost all Cryptocurrencies are run by crypto-geeks and coders and marketed accordingly.
- XC is for the mainstream and thus we need people who understand how to market to the mainstream.
- without quality marketing a coin will never make it to the mainstream.
So adding Rob Kremers is hugely important to XC's future. It's a major score, and the community reacted as such.
Media planners and buyers focus on paid media campaigns. A typical exposure campaign starts at $10,000 minimum. Even if he goes through an online RTB platform I don't see how he is going to target well enough to really get the XC story across in a cost effective way, and even if he could, paid advertising is something big companies do with multi million dollar budgets, XC is still asking people for donations. If we're going to waste all those donations on paid media instead of going through PR agencies like we are now, then me, like the people I know who do robs job, think its a massive waste of money.
Basicly, we don't have the money for it. We're not going to get a good cost per engagement ratio. This isn't coming from me, this is coming from ex colleagues of mine who work with brands such as Microsoft, MasterCard, Nike, Exxon mobile, and have extremely tight relationships technology side with companies like google and facebook.
Don't get me wrong, I love this project, but I don't think Dan understands marketing projects like this if he is looking for media planners and buyers when we don't have a budget.
Seriously, anyone in the industry would tell you this is a serious waste of money..
The thing is, we do know what you've just said.
And yet we think it's a fantastic idea to get Rob on board.
What does this suggest to you about our future marketing plans?
That you either
1) have a couple hundred thousand dollars in funding
2) that rob won't actually be doing paid media, and will be using his expertise doing something else.
3) or no offence, but your out of your depth
Please tell me its one or two.
All the marketing strategists I've spoken to think this is just a gimmick. And if its not, then I seriously doubt anyone in the team understands digital marketing at all. You don't run paid media campaigns with an unknown product to a mass market audience unless you have a huge budget.
Paid media is usually one of the last things a company with a low budget should even consider.
I'm seriously open for discussion on this, but I really doubt anyone on the team, including rob, will be able to justify spending money on a paid media campaign for this project, its a complete waste of money.
Urghhhh. Just so you know, I love this project, I've been one of its biggest supporters. But this is crazy. Almost sucidal. If you think announcing rob is the biggest news yet then I'm inclined to sell my XC. It seriously announces a lack of understanding for the industry your trying to enter..
and is the wallet version on the xc official website for MAC right? thanks again. 
<3 appreciate it! so i just have to unlock my wallet and let it stake right? despite my labtop being off. i just have to open it some times?