Just existing is plenty good enough if the only purpose is to sell people xmr for fiat. Here, give me 10 bucks, and I'll give you some xmr. See? No massive adoption necessary.
How much use does xmr.to or shapeshift.io depend on? None. They buy coins from exchanges as needed to fulfill orders.
Oh yeah sure, let me just get msb licenses and attempt to open bitcoin business accounts for the 10 bucks, gee glad I went through all that trouble, what a great business. It has to make economic sense sure saying I would like this that and the other is fine, I would love amazon to accept accept xmr. I wonder why they don't, do you think it's because it's not worth their time?
Maybe we can get someone that lives somewhere where regulation is a bit more lax to create a XMR/USD exchange.
We need to be on BTC-E. Not immediately, but in the medium term future.
I wrote their account here a nice sincere letter, explaining that while I have been a happy customer in the past I've since moved to Poloniex because they don't support XMR.
When the GUI is done and the Russian, etc. missive translations are automated, pressure for them to add XMR should start to ratchet up. KoziTwo's payment gateway will ease the process as well.
If they need a