I am sure they never thought it could deliver 1.05 (remember it wasn't an estimate but 1.05 GH 2 digits of significant value) at 19.8W. That was simply a tactic to freeze out any sales of competitor products.
Which really cuts to the core of the issue, no? It does the entire BTC community a diservice. I imagine at least a couple enterprising individuals ceased developing their own products when they saw the "magical" specs for the bitforce. Flash forward 5 months and loe and behold the actual product is really not that much more efficient than a undervolted 5970.
It is too bad, as the more options for FPGA there are, the better it is for all of us as the proverbial "consumer".
I would love to announce a revolutionary vehicle I invented that gets 90 MPG (based on projections), at a price of $17,000. I would be inundated with pre-orders and have gobs of cash to then develop my product. Then when I actually delivered, and it only gets 63 MPG (not much better than a Prius), I would be thrown in jail for fraud.
First of all, the car analogy is crap, since a Prius only gets good milage under a very limited set of circumstances. Any modern diesel is far superior to the current crop of hybrids as far as fuel efficiency goes. So comparing an FPGA to a car, you'd need to say XXX FPGA gets 250 MH/s only when you give it EXACTLY 121.742v, at 72F ambient temperature, with the fans spinning at 2311 RPM. Anything other than that, and it doesn't get those specs. It's ridiculous is what I'm saying.
I very seriously doubt that any enterprising individuals were/are the least bit dissuaded by another FPGA entering the market. If anything, it would have spurned them to figure out how exactly it's done and copy the design... it would not put anyone off from developing their own product, that is just ridiculous.
I have absolutely no idea how you are coming up with the statement that it's not much more efficient than an undervolted 5970... lets say, being super, extra, double sugar on top generous, you can power a 5970 with 250w... that gives you ~750 MH/s. The BFL unit does 800 MH/s at 85w... that is 1/3 the power for more MH/s. In what world, exactly, is that "not much more efficient?" In reality, you aren't getting a 5970 to 250w at 750 MH/s, just not happening, and this isn't even including the host system, which to be fair, the BFL unit basically requires as well.. however, you could load up a host system with more BFL units than you can 5970's, so it's more efficient in that area, too.
Undervolted 5970 can get 5MH/W
This statement is just laughable. You aren't getting a 5970 to spit out 750 MH/s for 150w... that is just a joke, right? Or are you, gasp, fudging your numbers to make them look legitimate, when they are, in reality, complete bullshit... just like you're accusing BFL of doing?