Bitcoin exchange rate skyrocketing today. Looks like the market is very happy for this.
That's what I was thinking, but it also loos like it may have got a little help from paypal too (or mostly) http://www.coindesk.com/paypal-announces-first-partnerships-bitcoin-space/
now if we could only leverage apple pay with bitcoin. Store the wallet address on the secure element of the phone like with the creditcards/debitcards have a payment process that uses tokenization (maybe though some one like coinbase, or bitpay) and then just use our fingers to pay via bitcoin at brick and motor merchants as easily as we can pay online merchants.