I am a latecomer trying out the site with a trivial amount, and have a number of worries and questions, that I hope you can address.
My main worry is this text in the FAQ:
Backing positions in some form is, however, in our interest. We don't want to lose money if a customer wins.
I am mainly worried about what you do
not write: You do not write that you actually back our positions 100% automatically (or manually, although that is more risky). If you do not, then that introduces a significant counter-party risk to your users. If a lot of users go long, and prices go up, you may not be able to honor their winning and all users' funds are in peril. I guess that is what is normally meant by a "bucket shop" (*). On the BTC/USD market, you can easily back your users' positions, on the other markets that seems a lot harder. This is different in a futures market like icbit.se, where the number of short and long positions are always balanced (by the market price changing to make the popular choice more expensive).
A related question: When I trade on margin, I am essentially borrowing money to trade for. From whom do I borrow?
The rate that is displayed on the BTC/USD market, is that the instantaneous MtGox rate, or is it somehow adjusted to balance the positions? (if so, how?)
How do you profit without fees? Is that from the spread, and is that spread fixed by you or is it the MtGox spread (possibly plus a bit)? Note that there is nothing wrong with you guys making a profit, in fact that is your only motivation to keep the site running and thus in our interest too - I just like to know what my expenses are :-)
Finally, how is profit and loss treated: If I open a 10 BTC position, and the market moves my way so it becomes worth 11 BTC, do I then have a position equivalent to a newly opened 11 BTC position, or do I still have a 10 BTC position but now with a 1 BTC profit? And in the latter case, what happens to the profit; is it paid out daily at a "clearing time" or only when the position is closed?
I hope you do not feel that I accuse you of being scammers by mentioning "bucket shops". If I did not think that you are legit, I would not bother writing. But margin trading and trusting bitcoins to websites are both risky - and I need to try to assess the risks before going in.
(*) Note that "bucket shop" does not mean scam, just that trades go "into the bucket" (i.e. are not backed by real market trades),
http://en.wikipedia.org/wiki/Bucket_shop_(stock_market). This is forbidden in the US as it induces high counterparty risk and opportunities to scam the customers. I think you site is sufficiently transparent to eliminate the latter risk. "Bucket shop" appears to be a US term, where it is forbidden. Incidentally, CFDs are forbidden in the US too, but I do not know if is because of the bucket shop law. CFDs are legal in many other places.