Of course, logically to us, since people can choose what data they share, it takes out a lot of the unscertainty you would be faced with if you were just sending raw data. As for the companies, it’s easier for them to just implement the analyzed packs, rather than have to unravel themselves.
I suppose you have to choose whether or not you believe in our way od thinking.
I actually believe that now it the right time to start outsourcing this kind of analytics, because digital marketing nowadays is so popular, that you can't ignore it anymore and to have some quality, you can't do without personal data analytics.