What will be the first few countries BITSCHOOL would like to venture into first and BITSCHOOL choose certain countries based on any criteria?
Hi universal3ee,
Our market plan differs per our tutoring platform and AI products. First of all, we wanted to let you know that one of our major strengths is that the leadership and team of BitSchool is extremely diverse in terms of nationality, professional experience, and knowledge of countries and their education systems. One of our co-founders Tom spent his younger years in Germany (and was educated), went to college and accumulated professional experience in South Korea, and also worked in New York after getting his Columbia MBA. So he knows better than anyone else how education systems differ per countries. The other co-founder Phil is British and has accumulated significant teaching experience there. Therefore we’re ready for taking up the globalization challenges.
For tutoring, we plan to globalize once our platform development is finished and within this broad guideline, we will set up our necessary organization, such as customer services or marketing/sales, which could either cover multiple countries or specific countries depending on the needs and our cost/benefit analysis, to provide geographical coverage. However, as for our AI products, two factors should mainly be considered: language and our Course Admins (who are teaching experts responsible for helping us develop our AI Database and products). So at the beginning, our AI products will definitely be provided in English (as is already our MVP) and some other languages like Korean. As we develop our AI products, we will try our best to provide the other language versions as fast as possible. The Course Admins will be responsible for feeding our AI Database with the required study items and these items will reflect the different education system environment of different countries. For this, we will secure Course Admins of the countries we’re targeting. So taking a realistic approach, our first target market for our AI products will be English speaking countries for which we have sufficiently reflected the educational environment of those countries. Although the education system differs per countries more or less, there are still common areas they share and in these areas, if the language is properly set up, we will enter and provide our products for the common areas in the different education systems (like Math or science). Also we plan to launch our Adaptive AI Assessment MVP in the UK before our presale, so we’re actually starting our globalization^^ Stay tuned.
Best,
BitSchool