ICO Analysis: Bonafi
Published on October 7, 2018
By Daniel Won
Proof:
https://hacked.com/ico-analysis-bonafi/Team
CTO Byongmin Lee: Lee was the founder at Tinnos, Inc., a Korean company producing automobile parts for 12 years and a senior member of research staff at Electronics and Telecommunications Research Institute.
JungSik Lee: Lee is the manager of HW engineering at Tinnos, Inc.
Advisors
Rachael McCrary: McCrary was a senior designer at Skechers and Delta Galil.
Verdict
Below is a breakdown of the risks and growth potential of Bonafi.
Risks
Many blockchain supply chain management projects already exist and are further developed. (-1)
The absence of team members working for world-class companies might make it hard to establish partnerships with huge companies. (-2)
More information on the platform and the Crypto-Tag security would be better. (-1)
Growth Potential
Permanent immutable nature of public blockchains is a perfect fit for supply chain management. (+2.5)
The team has obtained enormous experience working in automobile part companies, an industry where counterfeit goods are a huge problem. (+4)
Combined with a blockchain, the trademarked main product, the Crypto-Tag, ensures that the product is genuine. (+2)
Disposition
The existence of counterfeit products is a huge problem for everyone. The use of low-quality materials in production causes consumer health problems and even death in extreme cases such as in 2008 Chinese Baby Milk Scandal. To solve this crucial issue, many blockchain supply chain management projects have been launched. Most of these projects aim to create an immutable permanent transparent ledger of the product’s life from the very beginning of its production to the time the consumer obtains it so that any platform user can access to check the product’s authenticity. Bonafi is one among many, standing out with it’s the Crypto-tag product. Although the project seems promising, compared to similar projects, there are not many team members who have worked for Fortune 500 companies and this might make it hard for the project to establish connections and partnerships with such companies. This is a crucial element for any blockchain supply management project, because if there is no such partnership, then there is no chain of data to validate authenticity. Yet the team is highly experienced in the automobile parts industry in which counterfeit goods is a huge problem. More information on the platform and product security would be better to evaluate the project’s worth and estimate any return on investment as any security vulnerability would be costly. Bonafi receives a 4.5/10.
Investment Details
Type: ERC20 – Security
Symbol: BONA
Platform: Ethereum
Crowdsale: November 5th
Minimum Investment: $100
Price: $0.1
Hard Cap: $15,000,000
Payments Accepted: Unspecified
Restricted from Participating: Unspecified
Please add the following team members:
Steve Kuh, CEO - 22 years as CEO of IT Tech firm
Roberto Medrano, Investor Advisor - 4+ Exits, Supply Chain
DR. BM Lee, Chief Technical Director - 12 years as Founder of Automotive parts Co, 10 years at a consumer electronics co.
Abraham Kim, Chief Marketing Director - 7 years as Digital Marketing
Daniel Kuh, Art Director - 4 years as Apps Dev and Graphics Dgn
JJ Lee, Apps Dev Director - 18 years as Software Engieer App Dev
JS Lee, RF Antenna Engineer - 14 years Automotive
Craig Clayton - 30 yrs Financial Consultant
Simon Cocking, ICO Advisor - 20+ ICO Exits, Senior Editor Irish Tech News Online Publication,
Joe Rubin, ICO Advisor - VC
Rachael McCrary, ICO Advisor - Sales and Fashion Industry
Bonafi ICO:
Bonafi plans to build an initiative to solve counterfeited goods issue world-wide. When an item is purchased, we don’t always know where It was made, when it was made, and who made it. Through Bonafi’s platform we answer the question: Is it a real or a fake?
Main advantages:
1) Cryptography encrypted tag makes our tag uniquely identified for each items on blockchain, rendering copy and duplication impractical
2) Rewards allow the customers to monetize their own consumer buying habit data
3) Big Data marketing on the Bonafi Platform
Why Bonafi
1) Security ICO – with the security token offering in the USA, it is Reg D 506(c) and Reg S offering
2) Investment vehicle through Convertible Notes that converts to BONA Securities. We plan to list BONA tokens on future Security Token Exchange in the USA
3) Blockchain - Immutable Public Ledger
4) $600 Billion/Year Addressable Market Size (according to PriceWaterhouseCooper report 2017)