There is no direct competitor to BEX project, however the closest can be divided into two broad categories:
1. Big online companies that have amassed large quantities of user data and are able to create detailed user profiles. They have a very lucrative business model that focuses on monetizing the user profiles through selling ads. The most recognized competitors in this category are Google and Facebook.
2. Big advertising companies, such as the WPP Group, the Omnicom Group, the Publicis Group, the Interpublic Group and Dentsu.
Both examples use profiles for their core business, which is advertising, and could not easily adopt our business model which is identification of online visitors in real-time.
Read more at https://behaviour.exchange/BEX_Whitepaper.pdf.
Kind regards,
BehaviourExchange team