How will you distribute the investments collected during the ICO?
Development Most of the functions of Scorum will be implemented within the first year, but they will require continued refinement and development as the platform grows in popularity and expands to cover all major sports. Much of the initial development funds will be spent on establishing contracts with statistics providers so that our statistics centers have the latest in-depth sports data for Scorum users to access.
Integrating and expanding Scorum as a competitor in the US sports media industry will require significant funds to tailor the design of the platform to fit the needs and interests of each unique fan community. Other significant costs include getting licenses for HD live streams of sports events so that we can offer them to Scorum users.
MarketingAs a direct way to get connected to the widest audience of sports fans, Scorum will use professional athlete promotion of the project through its ambassador program. Scorum’s blogging platform will provide a direct connection from athletes to their supporters and the partner programs will give the fans exclusive deals to buy merchandise endorsed by their favorite athletes.
Scorum ambassadors will make use of a variety of promotional strategies to incentivize fan participation in Scorum including:
- Autographed jersey and merchandise giveaways
- Event ticket lotteries with a chance to meet and chat with Scorum ambassadors
- Live online chats with athletes through Scorum’s platform
- Personal blog posts and updates on Scorum
- Active users and fans will get to meet and greet ambassadors at Scorum Fest and other regional meet-ups.
This is just one facet of our marketing plan for post-crowdsale, we'll be expanding our marketing strategy to coincide with major sports events and through our partner programs.
LegalThe international and local regulations around cryptocurrency based projects are in an ever state of change. For local and European regulatory advice, we rely on Revera, a top business law firm with 18 years of experience working with over 3000 international clients.
We also cooperated with Velton-Zegelman PC, based in San Francisco. Their firm has years of experience guiding tech start-ups to navigate the international regulation of blockchain and cryptocurrency. Julian Zegelman, partner of the company, has also entered our advisory board.