Manufacturers are ready to try new ways of interacting with customers, moreover many of them want to implement it and think about it for long time.
They can save big promotion budgets. Grocery manufacturers spend up to 17% of their sales on trade promotions. Trade promotions comprise a growing category of manufacturer expenses directed to wholesale and retail distributors rather than to consumers.
I am all for the concept of cutting out the middle man/men (retailers) and for companies to deal direct with the public, especially via Crypto, that would be/will be? game changing but you have still not addressed the fact that if retailers are being cut out of the picture then they lose incentive to stock a suppliers product and can simply switch to a supplier who does not deal directly with the public.
Many of the larger chain Supermarkets have agreements where the Manufacturers and Suppliers will sell to them provided they do not undercut the retailer by going direct to public.
If you can manage to shift some Manufacturer(s) from Retail to Crypto/online then you will have pulled off one of the most revolutionary moments in Crypto history, I am not saying you cannot or will not be able to do it, just that there is systems in place to protect retailers and agreements between retailers and suppliers.
If and how INS can overcome those Retail/Manufacturer agreement's then the INS token will be worth a lot of money.
I wish you guys all the best, I am holding a small amount and look forward to seeing how you synergize the finished product with major manufacturer's, I still think however that you need to provide them (the retailers whom they supply) with an incentive to make it worth their while in potentially annoying some retailers where the retailer sees some kind of small benefit for the use of INS, that in itself would see INS become very valuable should the retailers endorse the concept and be able to make money from it.
Good luck to you and the team!!
