They love putting info out piecemeal. Here is the "Distribution Plan" both I and "Sandrine's Replacement Neucoin Team" mentioned above, in all it's dilutive glory:
"Learn more about two strategic subjects!
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Hi everyone,
The Beta is going well and NeuCoin’s launch is imminent. Stay tuned for an upcoming announcement! In the meantime, the NeuCoin Project is sharing some important information prior to launch:
How the team's, angels’ and foundations’ NeuCoin token holdings will be transparent over time
How the foundations plan to distribute NeuCoins from launch through yearend 2016
It’s a long email, but an important one. Please read it over and share any thoughts or comments on the NeuCoin forum.
Cheers,
The NeuCoin Team
I. How the NeuCoin community can monitor the team's, angels' and foundations' token holdings over time
In theory, there are huge potential benefits to a cryptocurrency that uses a premine to:
acquire a large user base through giving out small numbers of tokens to large numbers of users
finance the development of the cryptocurrency’s utility over time
However, all cryptocurrencies that follow this strategy (Ripple, Stellar, NeuCoin) face the challenge of winning the trust of their communities: specifically, how can users trust that the founders and insiders will in fact use the premine over time in a way that benefits all of the crypto’s holders, as opposed to primarily the founders or insiders themselves.
This posting will explain the steps that the NeuCoin Project has taken and will be taking to demonstrate that the foundations, founding team and insiders are indeed working to benefit the wide community of NeuCoin holders.
Tokens restricted for use or sale
First of all, unlike any other cryptocurrency project, all members of the founding team, angel investors, and service providers of the NeuCoin Project have agreed to the imposition of use and sale restrictions on the NeuCoin tokens they have received or will receive. Restricted coins become unrestricted according to the following schedule:
2% of holdings per month in the first year,
3% per month in year two
4% per month in year three
5% per month in year four
6% per month in year five
After year five, all restrictions expire
See an explanation of the restriction mechanics at the bottom of this email.
Publicly visible addresses and verifiable transactions
Second, all NeuCoin tokens owned by the foundations, as well as all restricted NeuCoins (whether owned by founders, angel investors or service providers) will be held and mined in published addresses clearly visible and verifiable on the NeuCoin blockchain.
Each of the three foundations will have two publicly visible addresses: one for long-term holdings and the other for near-term transactions.
The entire founding team will share one address controlled by the NeuCoin Utility Foundation for their restricted NeuCoin tokens. At the end of each month, 2% (in year one) of those token holdings will become unrestricted and distributed to team members.
Likewise, all of the angel investors’ restricted NeuCoin tokens will be held in a single segregated address controlled by the NeuCoin Utility Foundation, and again, at the end of each month the NeuCoin tokens that become unrestricted will be distributed to the individual angel investors.
In the same manner, all restricted NeuCoin tokens awarded to service providers (exchanges, distribution partners, game developers, contractors, etc) that increase the utility and value of NeuCoin will also be held in an additional segregated address controlled by the NeuCoin Utility Foundation, and again, at the end of each month the NeuCoin tokens that become unrestricted will be distributed to the individual owners.
All of the balances held by these entities along with the monthly transfers will be visible on the blockchain and easily verifiable by any outside party.
Reports on distribution of NeuCoin tokens and sales for fiat
Third, the NeuCoin foundations will publish quarterly NeuCoin distribution reports and provide details on material transactions. They will also report any sales of NeuCoin tokens on a monthly basis.
Illustration of how the re-sale restrictions work in practice
Consider an angel who owns 1 million NeuCoin tokens on the day of launch. For the first month after launch, the angel cannot sell any NeuCoins; indeed the angel does not even have any access to the private keys for his/her tokens. During the month, assume the angel’s NeuCoins grow to 1.08 million due to POS rewards. At the end of the month, 2% of 1,080,000, or 21,600, would become unrestricted and sent to the address of the angel’s choice. At the beginning of month two, the angel has 1,058,400 restricted NeuCoins. During the month, assume this restricted coin balance grows 7.9% from POS rewards to approximately 1,142,000 coins. At the end of the second month, 2% of this balance, or 22,840 coins, become unrestricted, and will be sent to the angel’s address. And so on.
II. The NeuCoin Foundations' plans for distribution of NeuCoins over 2015 and 2016
NeuCoin’s founding principle is that the cryptocurrency should be distributed to all who grow its utility and value.
To this end, the NeuCoin Project is supported by three non-profit foundations - the NeuCoin Code Foundation, the NeuCoin Utility Foundation and the NeuCoin Growth Foundation - funded with 2.4 billion premined NeuCoin tokens:
NeuCoin Growth Foundation: 1.4 billion NeuCoins
NeuCoin Utility Foundation: 0.8 billion NeuCoins
NeuCoin Code Foundation: 0.2 billion NeuCoins
Note that during the first few years after launch, the number of NeuCoin tokens held by the foundations is expected to increase, because the extremely high PoS rewards during the early years should be higher than the foundations’ outlays of NeuCoins. Foundation coin holdings are projected to peak around year five, then decline slowly and ultimately stabilize at under 5% of the total supply.
Below is a high-level overview of the projected distribution of NeuCoin tokens by the NeuCoin foundations for the period from launch through the end of 2016. This plan represents the foundations best effort to distribute the cryptocurrency in such a way as to maximize its utility and value.
At the end of each calendar quarter, the NeuCoin foundations will publish accounts of actual NeuCoin distribution and update distribution plans for the remainder of the period.
NeuCoin Growth Foundation
Total projected distribution through yearend 2016:
460 million - 1.1 billion NeuCoin tokens
The NeuCoin Growth Foundation’s mission is to maximize the long-term value of NeuCoin by attempting to grow the largest possible base of active, engaged users. Hence, it will use its endowment to acquire users and to compensate others who help to acquire users.
1. Direct to consumers: 300 million - 750 million NeuCoins
It is obvious that the more people there are who use a cryptocurrency, the more service and content providers will want to accept the token (which will in turn lead to greater user adoption, and so on). For this reason, the largest share of the foundations’ NeuCoin endowment will be given for free directly to consumers. However, simply “airdropping” free NeuCoins onto consumers - as in, giving 1,000 free tokens to every person in the world with a Facebook account or a cell phone - wouldn’t work. The consumers would not have been qualified for receiving the NeuCoin, would not have been educated about its benefits, would not have shown sufficient interest in it.
Therefore, the NeuCoin Growth Foundation will only be awarding small amounts of free NeuCoin in exchange for consumers engaging with, trying out, and learning about NeuCoin: a “freemium,” zero friction strategy giving new users a chance to have a good first NeuCoin experience for free and without any hassle. As such, the consumers receiving free NeuCoins will be qualified, educated and interested. Consumers will feel like they have “earned” their NeuCoin.
Some of the initially planned ways that consumers will receive free NeuCoin are the following:
Signing up for an account at MyNeuCoin and validating that they are a unique user
Completing the GetNeuCoin game-like, educational faucet
Playing or winning an online game that integrates NeuCoin
Tipping a musician or other content creator who has asked for a NeuCoin tip
Trying premium content that accepts NeuCoin as a micropayment option for free
The NeuCoin Growth Foundation’s stretch goal is to acquire 5 million consumers by the end of 2016 and its base goal is to acquire 2 million consumers. It is expecting the average user to receive 150 NeuCoins from a range of activities.
Note that all “freemium” NeuCoins distributed to consumers will be unrestricted for use or sale, while all other NeuCoins awarded by the three foundations (to exchanges, marketing partners, game developers, etc that increase the utility and value of NeuCoin) will be restricted for use or sale.
2. Consumer referral programs: 50 - 100 million NeuCoins
Rewarding users for recruiting other users is a key part of NeuCoin’s growth strategy. Out of the gates, NeuCoin will be launching a referral program whereby users who recruit their friends will earn 50% as many NeuCoin tokens as the recruited friend earns from NeuCoin’s various direct-to-consumer bounty programs (such as playing a game, tipping a band, or completing a survey).
3. Marketing Partners: 100 - 200 million NeuCoins
Working with various distributors, marketing and media partners that can help NeuCoin acquire new users is another top priority. While some user acquisition programs and ad buys will of course require payments in fiat currency, the NeuCoin Growth Foundation will seek out marketing partners that have large user bases and/or ad inventory who will accept payment in restricted NeuCoins.
4. Service Providers: 10 - 50 million NeuCoins
Service providers doing contract work for the NeuCoin Growth Foundation include web design agencies, software and hardware consultants, law firms, PR and marketing agencies, creative consultants and more. While these types of contractors often require fiat payments, the NeuCoin Growth Foundation will award restricted NeuCoins whenever possible.
NeuCoin Utility Foundation
Total projected distribution through yearend 2016:
300 - 725 million NeuCoin tokens
The NeuCoin Utility Foundation works to maximize the value of NeuCoin by making NeuCoin both “as easy to use” as possible, and “more useful than traditional currencies” for specific applications. Hence, the NeuCoin Utility Foundation’s endowment will be awarded to companies such as game publishers and content providers that accept microtransactions with NeuCoin tokens, exchanges, wallets, consumer mining services, payment processors, and other key services to NeuCoin users.
1. Exchanges: 50 million - 100 million NeuCoins
Exchanges are crucial ecosystem partners for NeuCoin. The NeuCoin Utility Foundation will proactively seek out and work with exchanges to list NeuCoin. It will give exchanges initial bounties for integration (with higher bounties going to larger, more strategic exchanges; also bounty payments will be higher the earlier an exchange lists NeuCoin) plus an additional large pool of NeuCoin bounties will be distributed to exchanges based on the volume of NeuCoin trading that they facilitate in the year following launch.
2. Game Developers/Publishers: 100 - 200 million NeuCoins
Integrating NeuCoin in online/mobile games is a top priority, from both a user acquisition and consumer utility perspective. The NeuCoin Utility Foundation already has two prototype games in development based on popular, generic games that will demonstrate how NeuCoin can be incorporated into game experiences - giving out free NeuCoins as a reward for playing, winning, leveling up, etc. Using the prototype games as pilots, the NeuCoin Utility Foundation intends to partner with leading game publishers with large existing user bases to integrate NeuCoin.
3. Premium Content Creators and Platforms: 100 - 200 million NeuCoins
In addition to the gaming vertical, NeuCoin will also be compensating content creators and platforms that integrate NeuCoin’s solutions for tipping and ad-free premium content (pay-per-view, ad-free and micro-subscriptions). The NeuCoin Utility Foundation plans to award relatively modest NeuCoin bounties to partners for completing integration work and making commitments to marketing on their platforms. It will award higher bounties to partners based on success metrics. It will also be funding NeuCoin compensation to individual content creators.
4. Wallets: 10 - 100 million NeuCoins
With the online wallet MyNeuCoin as a first reference, the NeuCoin Project will encourage competition and work to incentivize third party companies to develop more and differentiated wallet services for the NeuCoin ecosystem. Also, while this may not be realistic until NeuCoin has reached millions of consumers, the NeuCoin Utility Foundation will work to get established Bitcoin wallet service providers to integrate NeuCoin.
5. Mining Pools: 10 - 25 million NeuCoins
Making it easy for regular consumers to participate in mining pools is an important priority. With MyNeuCoin’s “Growth Accounts” as a reference, the NeuCoin Utility Foundation will encourage competition and work to incentivize third party companies to bring more choices to the NeuCoin ecosystem.
6. Payment Processors: 20 - 50 million NeuCoins
Some online merchants, content and service providers will want to accept NeuCoin as a payment option for microtransactions - but need to convert the NeuCoin payments directly into fiat. The NeuCoin Utility will seek out one or more payment processors to provide this service and reward them with restricted NeuCoin.
7. Service Providers: 10 - 50 million NeuCoins
Service providers doing contract work for the NeuCoin Utility Foundation include web design agencies, game development studios, software and hardware consultants, law firms, consultants and more. While these types of contractors mostly require fiat payments, the NeuCoin Utility Foundation will award restricted NeuCoins whenever possible.
NeuCoin Code Foundation
Total projected distribution through yearend 2016:
20 - 40 million NeuCoin tokens
The NeuCoin Code Foundation’s mission is to maximize NeuCoin’s long-term value through stewardship of the source code. Its main goals for the code are: security, decentralization, scalability, and the development and maintenance of NeuCoin’s voting mechanism.
1. Bounties to the cryptocurrency community: 10 - 20 million NeuCoin tokens
To foster an active developer community, the NeuCoin Code Foundation will award bounties in the areas that relate to the NeuCoin source code and whitepaper, as well as the areas of security, scalability, decentralization, nodes, etc.
2. Service Providers: 10 - 20 million NeuCoin tokens
Service providers doing contract work for the NeuCoin Code Foundation include software and hardware consultants, security experts, law firms, consultants and more. While these types of contractors mostly require fiat payments, the NeuCoin Project will award restricted NeuCoins whenever possible.
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