Not really sure if someone had already asked this earlier. Im still a little confused about where the clicks are coming from. I understand Adwords and Facebook ads do not allow you to advertise "drugs" and accessories... which is fine... their product, their rules. Adwords is a platform where I can advertise my product to a bunch of websites that have subscribed to allow google ads to take up real estate on their page. Facebook ads show up on facebook. Where does ads posted on Smoke exchange show up?
Say I have an online store that sells bongs and stuff. And I use Smoke Exchange to pay and push my ad. Who sees it and where? Who clicks on it? Is it targeted with ability to filter out audiences like age group, gender, geography, etc? Adwords and facebook can because they have the user base and the big data to narrow down my target audience. Of course I cant use Adwords for that, so if Im reading it right, Smoke Exchange is going to be a replacement for Adwords and dope blogs / online seed shops will need to subscribe to the smoke exchange to get paid by showing my ad on their website? Is that how its going to work? If so, how are you going to collect the audience demographics necessary for the advertisers to compete for price?
Great question!
Essentially yes you are correct. We will be building a database of marijuana-related traffic sources (also known as publishers) who will be paid to display banners and other kinds of advertisements such as popups on their website. Through the use of cookies, we will be able to determine many different types of targeting parameters such as geographical location, device, browser etc. Some websites will even have login systems with databases where targeting can be narrowed down even further according to gender and age groups.
As far as pricing is concerned each publisher will choose what they want to charge for their placement based on a CPM based system (CPM = Cost per thousand impressions). The Advertisers will then have the ability to bid on that placement and the highest bidder will be awarded the majority of the impressions.
The way that the platform will make money and allow us to generate the revenue we need to focus on onboarding new publishers and advertisers from around the world is that the publishers will pay the Smoke Exchange platform a commission ranging between 20-30% for serving the traffic.
At the moment, there is no other option available within the industry that offers such a high payout to publishers and essentially 0 fees to advertisers.
We are able to accomplish this because we have essentially cut out the marketing agency middleman and are able to provide a platform for publishers and advertisers to interact in a real-world bidding process.
Fill your bags with DOPE at these awesome low low prices.