ICO's extension didn't turn out well, it was predictable, they extended ICO without pushing marketing in an aggressive way
Marketing could work, but it needs to be smart marketing, not aggressive imho. You know, like "sell me this pen" -type of clever.
I have barely seen any presence from them at all. Any increase in advertising would have been good the past weeks. Kind of surprising for a startup with social in its name.
I've seen on facebook that SOMA has been posting some articles/updates every day or two, but I agree that there could have been a larger focus on the marketing area.
Hard to market effectively on the crypo market since it's totally new. The rules are different than the other markets.