The two we have confirmations from are Sure Green in Essex, UK, and The Temperance Society bar in Sydney. They're our first e-commerce and bricks-and-mortar guys.
https://medium.com/incent-loyalty-blog/first-ecommerce-partnership-4552dd9005a0#.2iwk6rsif
https://medium.com/@incentloyalty/first-bricks-and-mortar-partnership-b12a848182c5#.7graxgrs6
There are several more we are in talks with - you can take a look at incentloyalty.com for an overview. We can't give names, only broad strokes, because we're not at that stage yet. But it's fair to say that merchants are interested in this idea: they see the potential.
10k/BTC rate is valid another 4 hours, so do some thinking, ask any questions you want and make an informed decision