That's cool knowing that this platform is not only intended to those who are not in line with technology.
Makes it sound like a dream project for me.
I think that the devs have made a very smart choice by not limiting their target audience to people with the technological wherewithal only, y'know?
This may sound like a promising project but the reality is software development is an iterative process and have some complexities and creating instant software may lead to future issues that needs to be attended though I am hoping they could deliver it successfully.