Hi! Thinking that, like most projects, the funds will be spent on the promotion of the project, so that as many people as possible can learn about this and from the initial development of the product.
To conduct an advertising campaign ICO needs a larger budget. Only an advertising banner on this forum costs about 2 btc. And this is not the only source of attracting investors. Just imagine how much it can cost.
2 btc it's almost 20 000 $, it's not worthy such amount for banner because you can use utube advrtisement and google adwords and attract much more investors.