The Brazilian championship format has different characteristics from the common formats in Europe. It doesn't mean that the ones in Europe are better. But we know that Europe is where the money in football is.
If Brazil, and not only, wants to promote its football more in the old continent, it has to make some changes to the format of its competitions, to become more appealing to the fans of Europe. On the contrary, it will only attract when a European coach is in Brazil, or because of an excellent player who stands out, before arriving at a European club.