This was not the case with Paris Hilton and Lydian Coin. It looked totally artificial.
The statement, made by someone widely known, helped leverage the marketing of the initial crypto-currency offering (ICO) planned by Singapore-based LydianCoin Pte for a $ 100 million sale through not programmed.
In a matter of a year every celebrity will be backing a new ICO. Why wouldn't they when they can make millions to hundreds of thousands. I'd have to agree that it does turn me off from the project a bit. Instead of someone like Hilton or Wayweather promoting a coin Id much rather listen to someone like John Mcafee because he's actually got some brains, these celebs are pretty much idiots, Mayweather can't read and Hilton can't even solve a basic math equation.