It helps keep the ANN thread active, making it easier for potential gamblers to notice.
It's all about visibility... that's the essence of marketing, to be visible in as many places as possible and as often as possible. When we look at the biggest businesses (not only the gambling ones) they are everywhere, they offer a lot and attract people in many ways... if you are not visible it is the same as if you are not there, you do not exist.
Chips under the new management decided to work on it and that's why they are here again, new signature campaign, promotions... they do what other casinos do. They try to be more visible and attract the attention of gamblers.
I get it, it's just basic logic. The popular crypto casinos usually have signature campaigns here on the forum. Some examples are Duelbits, which had a very long-term campaign, Roobet, Rollbit, and Metawin. So even without deep analysis, you can already tell what it means.....if they have exposure on the forum, their market will grow, which translates into more income.
It’s always a win-win if it succeeds; otherwise, those long-term campaigns I mentioned would have stopped a long time ago. If a casino doesn’t have enough budget, they might give up in just a week. The results aren’t instant, so a casino should have enough budget to run a campaign for at least a month.