The games are for kids however so its sort of between the lines where you may not consider it gambling but because the prizes are just stuffed toys, gadgets, and so forth the regulators won't mind the business.
It can be under the gambling category because people are gambling their money just to get these stuffed toys. But tell you what, very rare that a person can grab those stuffed toys. Yeah, I tried that several times before just for the sake of trying it. But the chance of getting that is slim in my opinion, given the fact that the time frame is very short. Thus, these claw machines are literally just eating your tokens.
It may not be seen as part of hard core gambling games, but in my opinion, it is considered as gambling. Just refresh your mind about the definition of gambling -
"Gambling is the wagering of something of value on a random event with the intent of winning something else of value, where instances of strategy are discounted."
https://en.wikipedia.org/wiki/Gambling