I was listening to Twitter Spaces last night and it feels like a new narrative is going to build up in the coming days when ICC finalizes its media rights for everyone.
According to ICC Indian market makes up to 70% of their revenue and the rest of the world (majority of portion UK, Aus) contributes 30%.
The tricky situation is that if ICC fails to attract the remaining 30%, which is close to $900Million (based on a recent Indian media rights deal) then Indian share in generating revenue is going to up, the question is how much up it would go? If by any chance it goes close to 85-90% then expect more drama.
It’s quite simple, isn’t it? ICC cannot tell them anything because they are the ones giving ICC a huge amount of money. And if ICC does decide to take a bold step and impose authority on the bigger cricket boards, especially India, obviously there will be a lot of drama around cricket. And ICC cannot quite frankly do that because they just don’t have that cross-over authority that they should have. So yes I think we can expect more drama if something like that happens.
But the reality is India is a net provider, not a destroyer and subsidizes world cricket. This picture is going to be more clear once ICC officially releases all the numbers.