They certainly have the money to do it, if they were able to get so many famous people to represent them, but if anything like that came out both Stake and Drake would lose some credibility. More probably they gave him some discount to play and posting the screenshot was his choice. It was an expensive ad by Stake because he won a lot of money, but I'm sure it will be profitable for them in the long run.
If we're talking legal stuff, do you really have to disclose every single deal you get. Say you get a free tesla from Musk. Does driving it and posting pictures on social media count as paid advertising? If there was no contract between the parties that made you post these pictures, there's no obligation for you to even disclose that the car was a freebie.