Its original importance was that it was the only even potentially revenue-generating project.
There were supposed to be lots of revenue-generating projects but we seem to have ended up giving people bounties for creating their own privately held and not even open source revenue generating projects (bounties for exchanges that exchange devcoins, for example; Open Transactions is the only free open source exchange I know of so far, yet it is not the only exchange that got a bounty for including devcoins among their currency-pairs, is it?)
I guess maybe somewhere along the line the idea of the project owning its own revenue-generating businesses got lost, so instead in some kind of despair or somethng bounties started being given instead to third party businesses that merely happen to use devcoins in some way.
Businesses which presumably ought to have been run by the project itself, if the idea of the project having income generators was still a goal. Instead we have rewarded people for creating competing businesses maybe, in effect.
e.g. Maybe an example of a revenue generating site would be one that sells gift cards; but instead of creating a bounty for developing the project such a site, the profits of which the project would use to buy devcoins on markets to support the exchange rate, we somehow ended up paying someone or someones else to create such sites of their own instead of to create such sites for the project to own and use in its supposed strategic plan of making a bunch of revenue generating free open source projects so that it would have revenue with which to buy devcoins thus to uphold devcoin exchange rates.
Presumably using the original idea as I understood it what we would do with free open source spaceships once we 3d-printed them ought to be to use them in a business such as maybe a space tourism business or asteroid mining or something in order to obtain revenue with which to purchase devcoins on exchanges so that devcoin exchange rates would be upheld. A kind of a central bank concept though in a way, this idea that the project would deliberately buy devcoins in order to make devcoins have value...
So presumably we would hire astronauts and stewards and such with DeVCoins, to run these businesses, but offering the products and services of these businesses not only for DeVCoins but for any currency we could use to purchase DeVCoins on exchanges.
-MarkM-
I think I can see why that original intention petered out. The idea, if I understand it correctly, was that the devcoin administration could create open-source websites (through bounties), which were chartered to turn all non-devcoin profits into devcoins on the open market, supporting both those who created the websites / businesses, and everyone else. There's a problem with this, from a money-making perspective, in that generally to succeed in business, the fewer people that know what you're doing and how you're doing it, the better. Having an open source gift card website (for example), means that everyone else who uses that open source software, along with any extra proprietary bits to get a business advantage, could more easily set one up too. It's going to always be a race to the bottom, in one form or another, by making it open source, even if it was done properly. It just doesn't make for good business, because with all FOSS, devcoins are paying people to produce value then give it out for free. It's very hard to profit from that - redhat did it through service and support, which is one consideration.
One alternative is to create a new genre of open-source licensing, whereby the source follows some existing form like MIT with a caveat; if it's used commercially, some small amount must be paid to the devcoin project. This may generate some significant revenue, but it's going to create other problems too, like not really being fully FOSS. It will essentially turn devcoin into a software producer that sells its wares, which may or may not make a further mess of things.
Another alternative is to have a "Members" structure, whereby companies can simply pay a fee to be official members of the devcoin project. They don't have to have run open source software themselves, but are still able to help everyone (and potentially themselves, if they end up with code that benefits them) and still run their business as usual. ICANN is a bit like this, the group who manage the domain names - member countries just pay a fee to come to conferences and the like plus a few reports, where there is some news or some member feedback given weekly/monthly/whatever. Perhaps they can also have a hand in suggesting bounties, or at least in the ability to add their own bounties to project created ones.
I think the devcoin project is in an unfortunate position where its objective (to increase open source development) is directly at odds with the ability to produce revenue. It could very well start businesses, as you say, or even provide clauses for bounties, that some portion of income earned after the bounty is awarded is repaid back for a year or something, so if profit is made from a bounty, there must be some return - this will hold up the price a little, as not as many coins will find their way to the open market. The bounty winner can still create the open source software and cover running costs a little, until everyone copies their code (which is freely available!) and competes them out of business.
Hmm...this requires more thought.