it's not about power efficient only, they are also much faster up to 50%
If the memory access speed is not 50% faster, the Ethereum mining will not be 50% faster. I think it is just the power efficiency. We will find out next month.
this does not mean that they will be not faster by 50% in other algo, there is not only ethereum out there
edit, some research lead to a 42% on the access memory, so this is more than 30MH/s versus a 970(22MH/s) with a consumption of 120w versus 160w
so 40% increase in hash and 25% decrese in consumption, very good for me, they will be surely worth 50% more the price
Will they be marked at 50% more price. I read that the price will be around $379. That is similar to 970.