Their coin supply is high that doesn't offer much profit to investors and would limit their market share value in the near future. In my own view, I better skip Ripple in my portfolio but instead invest into low coin split with high profits because that's what I'm into the cryptocurrency world, to earn money.
Be careful on what you say, look at what happened with RaiBlocks (XRB), just last month, it's market price was around $0.7. It only needed a month to grow even further and now it's current market value is $26.01. Ripple (XRP) has the same structure and purpose like the latter, which to enables real-time global payments worldwide. It's mission is to connect with banks that can source liquidity on demand in real-time without having that much of paperwork. Add to the fact that they target payment providers in expanding through new markets with lower foreign exchange costs and provision of faster payment settlement.